Now a little excursion into Dual of Canada and Noresco and its predecessor.
The original importers of Dual turntables was a twosome company called Geerz & Holm with offices Vancouver Winnipeg and Toronto.
Mr Geerz was soon replaced by Mr Ahfeldt who was responsible for the Toronto / eastern Canada and Mr Holm stayed on the western side. These two gents NORbert Holm and jESCO Ahfeldt would form Noresco but would also keep the Dual of Canada separate because of the different products available. One of these was Bang & Olufsen of Denmark with their fabulous Hi Fi equipment:
They produced a full range of products but their first turntable was not a B&O but a lowly PE chassis with a B&O arm and their famous B&O SP1 cartridge.
The next hi end chassis for the Beogram range (as their turntables were known), was the Beogram 3000 5210:https://www.beoworld.org/prod_details.asp?pid=286
Naturally Dual would not allow Dual of Canada nor its parent Noresco to import a turntable other then their own, let alone a PE or Thorens! Worse than that, PE was the importer of B&O right in the home town of St Georgen!! Sadly B&O changed importers because they wanted their complete line represented and it went to- BSR Canada and their Musimart of Canada division.
In the meantime Noresco Quebec Inc was responsible for speaker assemblies and imported tapes for the Dual and B&O taperecorders. This is a rare NQI ad for these products:
The cabinetry for the Isophon range of German speakers was designed and produced in Quebec in the beginning:
In this ad we can see the first Noresco offering called the Noresco Consolette. The consolette (NC1010) utilized the original rhomboid Noresco logo similar to the Telefunken logo. The amp was an exact copy of the early Dual amps used in their Party and early CV amps.
As I flip through the pages of the magazine 64 and 65, there are no Japanese turntables anywhere in sight. The turntable battle is between:
..and fresh out of the stall:
The perfection itself! Modesty be damned! Did those Brits get that antiskate thingy first- I wonder... Well the Lab 80 is on page 19 (!!) while the 1019 is on pages 51 and 52, so technically, I guess....
Klaus Adlhoch, fmr. Assistant Service Manager,
Noresco -N.Q.I.-Dual of Canada,
Area of expertise: Tech Training and Consumer Service P.R.
Associated with Dual till Thompson era.
Favorite Duals: TG 12a, 1009, 721.