I haven't used this brush, but I've used many others of various types.
If it has stiff carbon fiber bristles, it's possible it might scratch the record. Some record brushes with stiff or sharp bristles are reported to do that.
My favorite is a different Audio Technica brush, the AT-6012. It doesn't damage records, unless they are covered with abrasive dust.
I've never heard of moving the dust toward the label of the record.
What do you do with the dust after that?
And how do you stop it from getting back on the record?
I have always "rolled" the brush against the record as the record is spinning. Touching the record first with the leading edge of the brush, then rolling the brush so the entire brush eventually sweeps the record, lifting the dust up and away from the record. Then you wipe the dust off the brush. With the AT-6012 there is a little ridge on the edge of the brush holder where you can wipe the dust off the brush, then clean the dust off the edge with a cloth or your finger.
See the instructions on the back of the package (shown in the ad in the photos on the left).
https://www.amazon.com/Audio-Technica-A ... B0009IGAPW