The battle of the turntable protagonists goes to a higher pitch (pun intended..) as seen here.
On page 3 as usual we have:
The next page has as a reply:
It is interesting to note that both parties are right and talking past each other- naturally.
The Garrard motor invention is a masterpiece and Dual will pay royalties for this design.
The heavy platter is still necessary for its flywheel effect because although the Garrard motor syncs into the 50 or 60 hertz, this by no means is a perfect governor. The power grid does have minute errors in frequencies, but all this is outside of the normal human perception in any event.
The Garrard 301 and 401 is a fine testament for a heavy platter and a resounding argument for the positive flywheel effect.
... Now if you put the two together.. but I'm getting ahead of myself....
A proper governor will come from the Japanese turntables in the form of Quartz control which both of these companies avoided, in case of Dual, for way too long and Garrard totally, enabling the Japanese turntables to conquer the market.
But the battle of these two will rise to a higher level soon.
In the mean time, the Japanese invasion of electronics is taking over the North American and then the European market -quietly - with equipment that is getting better all the time and most importantly at prices that are affordable.
The demise of the old staunch producers is inevitable.
Here we have a new line-up with Rotel:
The Japanese manufacturers will incorporate new technologies as soon as they are available, and to boot, design and produce more and more of these parts themselves.
This is an ad for the eve growing Sansui line up:
In this time frame we see the Euro adds for Grundig receivers with a whopping 15 watts per channel at higher prices; ditto for the Dual amps which are no longer advertised but still available for die-hearts..
Many of the American firms just cave in and start re badging; as will happen everywhere else, much the same as the complete take over of the TV market went.
Occasionally we get a "me too" ad :
Elac or Electroacoustic Kiel (1899) was first and foremost in the under-water Morse code (sound) transmission business. In 1948 after U-boats and their sound requirements where no longer required..., they would enter the new field of record players. Early PE and Dual would incorporate Elac ceramic carts (later on magnetic carts as well) and Elac would in turn use motors from them. Until 1956 they would be world leaders in this market and along with PE and Dual would make up 90% of the world market in record player production. In the seventies, the yearly output of Elac would be in the vicinity of on million units with a staff of around three thousand employees. after the bankruptcy in 1978, the still active underwater research section would go to Honeywell and the audio side is still active today with the production high end loudspeaker systems:http://elac.com/
And that's the quints of the day!