Thanks for the accolades folks, I'm glad it is appreciated; makes the work worthwhile!
Since I have the complete set of this particular magazine from 64ish to 83 or so, it makes a fabulous way to check on how the different manufacturers evolved, when certain units came on line plus a good view over the timely competition.
I would dearly love to copy each magazine from end to end because it is fully loaded with all aspects of electronics not just Hifi. I just skipped through a complete tutorial (over 10 magazines) on transistors application as well as theory and manufacture. It delves into all areas of radio from radio, sonar to satellite transmission. Many DIY projects and all kinds of test reports are included.
The adds were important because they highlighted the goods for the Average Joe as well as the service folks and engineer in all branches of electronics. Initially it was bilingual for many sections but soon they split into two mags. Not a single page is wasted on frivolous ads! To be sure not everyone was able to grasp all aspects but it sure was interesting!
There is nothing on the market today with a scope of this magnitude I find.
I just pulled out a couple of magazines a few weeks ago and well here we are and away we go.
Just a small note on the "new" 1210 and 1212. These two units were the first with the newer lighter, square cornered chassis and a new look. The mechanics underneath was however almost a carry-over from the 1000 series with the exception that these were the first units to incorporate (motor) power-up via arm movement with the new pawl system rather than switching power-up via the "manual" button.
The arms of these two, besides the new look, was a cost cutting measure because it had the arm's bearing block,tube, counter weight shaft, and some of the tonearm head in one piece. It is precisely this partial tonearm head which needed some extra parts riveted to it that was a problem because this was the weak spot. Many arms broke right at that spot. You will see that rather quickly the 1210 morphed into 1210A and 1212 via 1215 into 1215S/1216 incorporating the (soon to come) 1214 arm replacing these fragile things. It is also interesting to note that PE also went this route and used a sturdier version of this type of girder arm on the 2016/18 if memory serves.
We can see the steady evolution on Dual turntables which was always a fascination for me because every new model always simply improved upon the predecessor. There was never a "shot in the dark" that had to be discarded - pure evolution!
So for the first of our adds we see Trio Manufacturing change into Kenwood with some nice gear:
And likewise for Belcor:
and of these Rotel FAX 88's I remember selling quite a few.
Importhouse of Canada also introduced/imported the Sharp line at this time with their small transistor radios and some not so bad tape-recorders.
I just read in the news that Sharp was snatched up by Taiwan's Foxcon. This is the first foreign takeover for the Japanese electronic market. We know how this takeover saga will end--anybody remember Zenith or Electrohome???
Next up, some magnificent Swiss and I don't mean cheese!:
After the gnashing of teeth in the Inner Sanctum of St Georgen, here is the rebuttal to Garrard's new synchronous motor:
And with this entry, the last of the old 1000 series, we have the 1015F with pitch control and only three speeds going to market:
It was necessary to have the complete line-up, 1210, 1212, 1015F 1009F and still top model 1019 all be equipped with the pitch control because none of the Garrards changers had this feature.
This Dual/Garrard ad squabble will become more vocal soon!
And that is our quintuplet for today!
Klaus Adlhoch, fmr. Assistant Service Manager,
Noresco -N.Q.I.-Dual of Canada,
Area of expertise: Tech Training and Consumer Service P.R.
Associated with Dual till Thompson era.
Favorite Duals: TG 12a, 1009, 721.