OK, so I shot low on the VTF (3 grams) and dialed it up by ear. Definitely around 5 grams. Before I get lost in failed attempts at articulating sound experience let me say that I , like the OP, experienced the characteristic of this cart that kept me wanting to spin more records. Nothing in particular, I just was listening to music more than my system. I liked that. So for the sound, I noticed several things compared to the AT that previously inhabited this setup. First, the sound was more forward, but it was not shallow. In fact, on Michael Hoenig's "Exit Northern Wasteland," the ghostly out of phase stuff in the periphery was more evident and the space was wider. Second, on 90125 by Yes the change of textures on "Owner of a Lonely Heart," were accurate and all the little imaging gymnastics on the guitar solo were were panned well and sounded confident not hazey. On both LP's, there was zero noise. On Dire Sraits S/T LP the vocals were detailed and had an "in the room" quality. Especially "In the gallery," where you could here the attitude in his voice really well. All in all, I liked the cart! Early to call it definitively, but so far a positive experience. Some of the subtley of the AT may be missing, but the fun factor kind of makes up for this. I don't find myself missing much.